How I Helped GRACE & STELLA Boost Conversions by 2% and Drive $15K in Upsells
+$15K Upsells
Post-purchase offers delivered an additional $15K in revenue by monetizing existing traffic.
+2% CVR (Amazon)
Squeeze page improvement drove 2% better qualifying traffic before sending to Amazon.
+1% CVR (Shopify)
A/B testing on product page templates lifted conversion by reducing friction on non-Amazon traffic.
The Overview
Grace & Stella is a beauty brand known for affordable self-care products and strong DTC traction. While they had solid traffic from ads and organic channels, their site wasn't converting as expected. Despite high visibility, they were losing potential revenue — especially on upsells and post-click performance.
Our Approach
- Built a Focused Squeeze Page: Since most of Grace & Stella's traffic was landing on a page before heading to Amazon, I designed a focused squeeze page to warm up visitors, reinforce key value propositions, and increase the likelihood of purchase. Optimized messaging, trust signals, and a single clear CTA.
- Implemented Post-Purchase Upsells: Using a Shopify upsell app, I created post-purchase offers targeting oversized/best-selling items — raising AOV without disrupting the main product flow.
- A/B Tested Product Page Templates: Layout adjustments, simplified decision points, and stronger product messaging — all aimed at reducing friction and making it easier for users to say "yes."
The Key Enhancements
1. Focused Squeeze Page
A pre-Amazon landing page designed to warm up traffic, reinforce key value props, and drive purchase intent with a single clear CTA.
2. Stronger Trust Signals
Customer reviews, third-party badges, and social proof placed at decision-critical points along the page.
3. Post-Purchase Upsells
Shopify upsell offers targeting best-selling items — raising AOV by $15K without disrupting the main checkout flow.
4. A/B Tested PDP Templates
Layout adjustments, simplified decision points, and clearer product messaging lifted Shopify conversion by 1%.
5. Funnel Friction Removal
Reduced bounce rates on key landing pages by streamlining the path from ad click to checkout.
The Conclusion
The optimized squeeze page drove a 2% improvement in conversions by better qualifying traffic before sending it to Amazon — resulting in more efficient ad spend and higher return. Meanwhile, A/B testing on product page templates led to a 1% increase in Shopify conversion rate by reducing friction and helping users make faster purchase decisions.
The upsell strategy delivered an additional $15K in revenue by monetizing existing traffic through post-purchase offers. Together, these improvements turned underperforming touchpoints into high-leverage revenue drivers — all backed by data and designed to convert.